Contractor
EnergieDienste GmbH, Rheinfelden

Starting Situation
With the liberalization of the electricity market, prices for electricity dropped and consequently the profit margin for the supplier. "Lowering cost and absorbing proceed losses" is the answer to the market development. To do so, all instruments in business management must be used:

Securing of sales in existing supply area
Winning of new customers
Offer of additional customer services

At the same time, companies are in the process of radial change as a result of unbundling processes.

Processing Time
Project begin: January 1999

Our Services
Carrying out workshops every four weeks for all areas of sales.

Contents of Workshops
Current market price development
Customer expectations
Strengths and weaknesses - comparison analysis of competitors
Developments of supply companies in their service areas

Goal
Purpose of these workshops is to help participants gain a deeper understanding of the liberalized electricity market and to create in the employees an awareness of market developments.